Family Portrait Commercial

Below is a commercial created by United Studios, directed by Harrie Verbeek. We drew storyboards for it.

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Menzis Illustration Process

Ape Scribbles
We start by throwing many little ideas on paper in the form of ape scribbles. Ape scribbles free us in the sense that we can just come up with a lot of visual and funny ideas very fast, which keep evolving in a direction that eventually leads to a concept.
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Once we come up with a concept, we talk about it, brainstorm a bit, and very roughly sketch it our for the client.
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Layout Sketch
After the concept is approved, we can start working on the visual. But maybe we need to figure some stuff out first, like the right perspective.
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At first we keep layouts rough, usually with a colored pencil, so we can work out the right composition. Characters and background elements should work together to keep the story clear by complimenting eachother.
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Once we’re satisfied with the basics, we can draw in some details.
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Ink & Paint
Using the layout, we paint the background with pretty colors. In this case, we used Nicker paint on paper.
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Characters are inked with a brush and Holbein ink. The trick is to keep the guts of the sketch intact, or even push them further.
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Final visual
We scan all the elements and composit them in Photoshop. The characters are colored with the background as reference, making sure they will pop.
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Final Product
Once printed, the illustration might look like this:
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CareFellow Storyboard Animatic

Right at the very end of 2014 we produced this cute little animation for the CareFellow app by WhYellow.


For all of our animations, we edit the storyboard so it can be played as a movie. This ‘animatic’ gives the client a good overview whether the animation works. Is the story/point clear? Does it flow well? Do the jokes land? Since the animatic consists of quick sketches, changes can easily be discussed and worked into the edit at this stage. Only after the client approves the animatic will we produce the movie in it’s final form.

If you’re wondering what a storyboard animatic looks like, you can watch the one for the CareFellow project right here:

More behind the scenes sketches can be found on the project’s page.

Some Animation Backgrounds

We recently did a two and a half minute long animation for an internal presentation. Unfortunately, we are not allowed to share it online. We did have permission to post some of the backgrounds, however, so check ’em out:

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Real Life Sammy Chlaus

Schreuders Sport asked us to build a real life Sammy, based on the SnowHoover promo we did for them. He’s almost ready for the winter to come!

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You can see more ‘making of’ pictures on our facebookpage.

An illustrated map for Strijp-S

We recently had a blast designing a theme park-like map for Strijp-S. Here is a brief explanation how it came together.

The Strijp-S Experience
Strijp-s is a former Philips compound near the center of Eindhoven. Over the past century, many different buildings have been built here. You can really read the area’s history. Currently, it’s is being transformed into a new high quality urban area: an experience where people want to be part of. This experience needed to be translated into a functional medium. That’s why ‘Matte! Nande?’, being Strijp-S’ resident animation studio, was asked to produce an illustrated map. The result is a highly detailed map which at the same time looks fun and energetic.

Designing the map
First we had to determine the right angle and perspective. The area has many small buildings, with interesting angles. But it was impossible to capture every corner. We finally settled on the angle that gave the best look at every building on the compound.

Layout
The layout is sketched with pencil on paper. This is basicly done to set the position of all objects on the image, putting them in a nice balance and making them easy to read. Not all of the details will be put it. Especially trees and other smaller objects have been added later.

 

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Painting
Now that we have the right layout, the painting can start. We used Gouache, ink and coloured pencil. Gouache has beautifully vibrant colors which dry quickly and are easy to combine with other media.

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Characters
Strijp-S has a lot of different functions and activities going on. To represent these, we placed many bigger and smaller characters on them map. They emphasize the diversity and at the same time add human life to the map. The characters are not drawn on paper, but with a Wacom Cintiq.

Why wait?
Download the map here and come visit us at Strijp-S!

Caricatures

We did this fun piece of artwork for a birthday/wedding anniversary invitation. First drawn with pencil, then for the final version painted over with gouache.

Click images to enlarge:

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